Befresh Animation: Fresh and Dynamic
How I Made It
The brand targets a young, active audience, so the animation needed to convey freshness, energy, and dynamism. To achieve this, I carefully structured the video into four key parts:
- Dynamic Intro – A fast-paced sequence introducing the different flavors.
- Reveal – Fruits open up, unveiling the cans with their respective flavors.
- Individual Shots – Each drink is highlighted in a close-up.
- Final Scene – All cans stand together as the logo appears.
I aimed to keep the shots and animations dynamic throughout, except for the final scene. There, I softened the motion to evoke a feeling of summer freshness, water, and calm joy.
The process started with quick sketches, helping to map out the composition and motion before moving on to animation.
Quick concept sketches
Once the concept was approved, we moved on to the initial animation tests—blocking out movements, camera angles, and effects.
Rough animation
With the client’s feedback, we refined the details to make everything more polished and immersive. In the final version, we paid close attention to logo visibility, ensuring it remained clear throughout the animation. The background also needed to complement each can’s color.
Ultra – wide adaptation
Originally, the animation was created in a vertical format for social media. The project was completed, but later, the client reached out again, requesting an adaptation for wide outdoor screens. Since the original composition was designed for a narrow format, we had to adjust the layout, camera movements, and overall scene balance to make sure the animation worked just as well in a horizontal format.
The final result was a dynamic, high-quality animation that perfectly matched the brand’s identity. The client was thrilled with the outcome, and the video successfully captured the energy and freshness of Befresh.
Workflow insights
Tools & Software:
3ds Max | TyFlow | Phoenix FD | After Effects | Premiere Pro