Saber Energy – Visualizing Flavors Through Atmosphere
The Process
Saber Energy wanted a dark, bold aesthetic for their product. I proposed showcasing each flavor in its own unique environment, reflecting its essence:
- Classic – Set in space, surrounded by floating meteors, symbolizing power and intensity.
- Pomegranate – A mystical stone platform with deep fog and glowing red highlights, enhancing the fruit’s rich, enigmatic character.
- Citrus – Placed on a cliffside with crashing waves and wind-blown lemon leaves, emphasizing freshness and energy.
- Mango – A tranquil riverside scene with wild grass and an orange-black gradient sky, evoking a sweet yet mysterious, primal taste.
Each scene was followed by close-up shots, leading to the final sequence where all cans landed together in space, surrounded by meteors. The soundtrack was dynamic, slightly aggressive, yet controlled—matching the bold identity of the drink.
Exploring Ideas
To establish the right mood and color balance for each scene, I started with quick sketches and AI-generated images. These visuals helped communicate the atmosphere to the client before moving into full production.
Early Animation Tests
Before finalizing the scenes, I created draft animations to refine the motion and pacing.
Based on feedback, we adjusted the opening shot and some details to create a smoother, more immersive introduction.
Behind The Scenes
Final Renders
Here are the final shots from the project, bringing together all the elements—dynamic environments, detailed close-ups, and cinematic lighting. Each scene was carefully crafted to highlight the unique identity of every flavor.
This project was a great opportunity to blend creative world-building with product visualization, delivering an engaging and visually striking result.
Tools & Software
3ds Max | TyFlow | PhoenixFD | After Effects | Premiere Pro