Our product is a line of lightly carbonated drinks with four unique flavors. The brand targets a young, active audience, so the animation needed to feel fresh, energetic, and dynamic. Our goal was to create a bold, realistic, and engaging 3D animation that would instantly grab attention on social media.

We started by gathering references and defining key moments. Since the client didn’t have a clear vision of the final result, we explored various product animations—but high-quality examples were surprisingly rare. To help visualize the concept, we combined elements from different commercial videos and generated AI-assisted images. This gave the client a clear idea of the structure, motion, and atmosphere we aimed to achieve.

Once the concept was approved, we moved on to the initial animation tests—blocking out movements, camera angles, and effects. Even at this stage, it was clear that the animation captured the right feel. With the client’s feedback, we refined the details to make everything more polished and immersive.

In the final version, we paid close attention to logo visibility, ensuring it remained clear throughout the animation. The background also needed to complement each can’s color while staying dynamic and visually engaging. To achieve this, we created a smooth, flowing gradient that added movement and energy.

We used 3ds Max, Phoenix FD, and TyFlow to bring everything to life. From the realistic reflections on aluminum to the fluid dynamics and condensation effects, every detail was fine-tuned to achieve a premium, high-end look. The animation combined slow-motion highlights with sharp, energetic cuts, enhancing the drink’s refreshing and light character.

Originally, the animation was created in a vertical format for social media. The project was completed, but later, the client reached out again, requesting an adaptation for ultra-wide outdoor screens. Since the original composition was designed for a narrow format, we had to adjust the layout, camera movements, and overall scene balance to make sure the animation worked just as well in a horizontal format. These refinements ensured the video remained visually striking and well-composed, no matter where it was displayed.

The final result was a dynamic, high-quality animation that perfectly matched the brand’s identity. The client was thrilled with the outcome, and the video successfully captured the energy and freshness of Befresh.

This project is a great example of how careful planning, strong creative direction, and technical expertise can turn an idea into a visually compelling animation that works across different platforms.